The editorial set of the Content Integrity Model: Why editorial integrity goes beyond good writing in content designed for scale, reuse, and trust

Why editorial integrity goes beyond good writing in content designed for scale, reuse, and trust When organisations talk about content quality, the focus often starts and ends with writing. Is the content clear? Is it correct? Is it concise? For a long time, those questions were enough. The Content Integrity Model asserts that the Editorial set is about serving the end users of content. The care that gets put into creating content has to serve a purpose, or organisations would not make the investment into quality.  At a simpler time of content production, editorial quality was guided by the 4-C rule: correct, complete, clear, and concise.