The Context Revolution: Semantics in the Age of Intelligent Search

Can Semantic Technology Solve the ‘I Know It’s Here Somewhere’ Problem? We’re deluged with information, often leaving us struggling to pinpoint exactly what we need. The real challenge isn’t a scarcity of data, but a critical lack of meaningful organization that enables information to self-describe and directly address our requirements. As both a knowledge engineer and an SEO professional, I see this problem daily: the enormous gap between available content and the desperate need for it to be found. In this context, semantic technology emerges as a vital solution, offering not just an improved way to search, but a fundamentally different approach to storing, sharing and discovering knowledge. How AI Interprets Our Questions A significant shift in information retrieval is underway, driven by query fan-out, a concept highlighted by Liz Reid at Google I/O 2025.