AI and Magical Thinking: Tips to Move to ChatGPT

By Val Swisher and Becca Morn  A funny thing is happening lately in our conversations with customers. Ever since ChatGPT and its competitors such as Bard and Bing made their way into the public’s consciousness, customers have been thinking, “If we wait long enough, these AI-powered search engines will fix all of our woes.” Wouldn’t it be great if that were the case? If somehow, automagically, all of the messy, poorly organized, inconsistent content would be fixed by a new technology without us having to do anything about it. Even better – we can keep writing crappy content in the