Building Personalized Experiences at Scale: Lessons from the Semi-Custom Model

Creating personalized content for your audience can feel like constructing a home. You start with a vision, gather your materials, and slowly bring it to life, step by step. It sounds simple, but when the demand for personalized experiences grows, traditional ways of building content struggle to keep up. This is where the home-building analogy, as laid out in The Personalization Paradox, provides us with a meaningful framework to rethink content creation and scalability. Let’s explore how traditional content creation compares to building custom homes, the pitfalls of one-size-fits-all approaches, and how a semi-custom model offers the perfect balance between