Content Strategy and Taxonomy: Don’t Make Your Audience Play 20 Questions

I was recently playing 20 Questions with my good friend John when it occurred to me that it has a lot in common with taxonomy—and, by extension, a solid content strategy. The premise of the game is simple. One person, called the "answerer," thinks of an object. The other player, the "questioner," asks up to 20 yes-or-no questions to determine what object the answerer is thinking about. If the questioner guesses correctly within 20 questions, they win.