Get More Value from Less Content

Did you know that one of the best things you can do for your customers is to create less content? I know what you’re thinking. “Why is Content Rules, a company that has been creating excellent content for our customers for over 30 years, telling me to create less content?” I’m glad you asked. Excess Content Costs Time and Money Content teams who have not explicitly defined their content models typically end up creating excess content. This excess content costs the business time and money. It makes information hard to find, time-consuming to update, and expensive to translate.