Personalization in Pharma Is Not Just for Marketing

You might think that only the commercial side of the business needs to be concerned with delivering personalized content experiences. For one thing, we don’t think of submissions, quality, or regulatory content as a “content experience.” For another, we don’t think of health authority reviewers as an “audience” with different personas. For their part, health authorities have not demanded that sponsors provide a fully omnichannel experience. An omnichannel experience provides highly targeted, personalized content that “remembers” where you are as you interact across web and mobile platforms.