What Is Content Automation and Why it is Important? Content automation is the practice of using systems to perform repetitive tasks to create content; such as formatting, data retrieval, and document assembly. Content automation in the pharmaceutical industry is often implemented for the following reasons: Reduce the time it takes to develop and deliver content Mitigate risk by eliminating human error from tasks Traditionally, pharma content automation was limited to what could be done with Microsoft Word. There are various plugins, macros, and other solutions that automate some level of content creation. Because these automations are limited by what word