What is content reuse vs content repurposing Content reuse is the practice of creating one piece of content and then using that piece of content everywhere you need it. A reused piece of content is created, finalized, translated, managed, stored, and retired one, and only one, time. Content reuse enables you create the dossier in less time, at a reduced cost. It’s how you scale operations to provide the vast amount of interrelated content that must accompany every molecule, at each stage of that molecule’s lifecycle. Content reuse is not something you can start on an ad-hoc basis.