In the realm of GenAI projects, leadership and implementation are often spearheaded by IT teams. However, there is a growing recognition that content professionals should play a significant role in these initiatives. Unlike traditional IT-centric projects, GenAI projects heavily rely on the expertise of content professionals. When organizations involve the right people in these projects, they can propel these initiatives, transforming content into dynamic, user-centric solutions.Fluid Topics recently hosted a webinar with content experts and panelists Lief Erickson, Amber Swope, and Fabrice Lacroix, which detailed why content professionals should be at the forefront of GenAI projects.