Content Mastermind (Taylor’s Version): What Taylor Swift Can Teach Us About The Benefits of Repurposing Content

In January of 2025, Taylor Swift charted #1 on Billboard, breaking a record for most Number 1s on the Top Album Sales list with a new version of an almost six-year-old album. The 2025 repressing of Lover (Live from Paris) heart-shaped vinyl sold 100k copies within 45 minutes of its release, and continued to sell out every time it was restocked on the online store.  Taylor Swift’s strategy of repurposing content, while unique for a singer, is very common from a business perspective. 94% of marketers repurpose content, indicating that reusing content is not a new concept… and yet, are you exploring the multi-facet reuse of your content?  Since July 2020, Taylor Swift has released five original studio albums, four studio album re-recordings (“Taylor’s Version” produced before Taylor was able to buy back her original catalog of recordings), presentation variants, deluxe editions, and live albums totaling 36 albums to date, with 20 million+ units sold. Swift has had a stratospheric few years of breaking records—including becoming the first musician ranked as a Forbes billionaire primarily from songs and performances— partially due to her intelligent “content” reuse.