Developing a Semantic Layer Strategy for a Global CPG Leader

  The Challenge A multinational consumer goods company operating in hundreds of countries manages a highly complex data and technology ecosystem spanning thousands of systems. The organization struggled with persistent “metadata pockets” and limited enterprise-wide standardization, making it difficult to connect knowledge and information across disparate business units and geographies. The company’s leadership lacked an understanding of potential return on investment (ROI), making it challenging to justify investment, resulting in semantic use cases confined to isolated internal pilots. AI adoption was similarly constrained; solutions were not designed around end-user workflows, and executives lacked a clear, prioritized path for where to invest next to deliver measurable value. These challenges created friction across core business processes.