Dynamic Content POC for Sales Enablement in Healthcare

Enterprise Knowledge 21 Mar 2024
The Challenge An international healthcare company equipped medical sales representatives with large slide decks to inform medical professionals about new products and medical research during in person meetings. These meetings were important to the healthcare company’s core mission of creating and making available innovative, life saving medicine. However, the job of representatives was made difficult because these slide decks were hundreds of slides long, featured many images, charts, and graphs, and were subject to stringent compliance and regulatory requirements. The representatives were having a hard time navigating to specific slides or pieces of information they needed mid conversation because they could not meaningfully search for topics within a slide deck that was voluminous and had a lot of untagged multimedia. They also had to remember and abide by compliance rules without having any checkpoints or reminders built into the content itself.