Dynamic Product Content to Improve Marketing Operations

The Challenge A global leader in telecommunications recently embarked on a digital content transformation journey to solve two key challenges: Content Marketing efficiency needed to be improved. Marketers were managing multiple copies of go-to-market (GTM) content and sales collateral. When product information was inevitably changed, updates had to be made in multiple content objects and systems. Sales Enablement content needed to be more findable. Sellers had to look in multiple systems for sales collateral, not being able to trust if the collateral they found had the most current product information.