Graph Architecture and Semantic Layer for Product Personalization, Cross Selling, and Revenue Growth

The Challenge A global home furnishing retailer partnered with EK to design and implement a knowledge graph that connects customer style preferences with aesthetically compatible products (e.g. based on product types, colors, patterns, materials). This effort serves to enhance product cross-selling and personalize the customer shopping experience by recommending curated product sets across home furnishing areas that help customers “complete the look” based on their style preferences. Much of the retailer’s knowledge about styles (e.