How Sustainability Grows from KM

Sustainability is becoming increasingly important to businesses’ fiscal outcomes. Sustainability is the practice of enhancing environmentally-friendly practices in an organization, such as by reducing energy consumption or water usage. Today’s consumers value sustainability as a core principle when making purchasing decisions. When Generation Z and Millennial customers believe that a brand cares about its impact on the environment and people, they are 27% more likely to purchase from that brand than older generations are, according to Harvard Business Review. Implementing eco-friendly practices can help organizations appeal to this demographic, substantially increasing their potential revenue.