How to Prepare Content for AI

Artificial Intelligence (AI) enables organizations to leverage and manage their content in exciting new ways, from chatbots and content summarization to auto-tagging and personalization. Most organizations have a copious amount of content and are looking to use AI to improve their operations and efficiency while enabling end users to find relevant information quickly and intuitively.  With the rise of ChatGPT and other generative AI tools in the last year, there’s a common misconception that you can “do” AI on any content with no preparation. If you want accurate and useful results and insights, however, it requires some upfront work. Understanding how AI interacts with your content and how your content strategy supports AI readiness will set you up for an effective AI implementation.