Making Search Less Taxing: Leveraging Semantics and Keywords in Hybrid Search

Explore how Tax Analysts, the nonpartisan nonprofit behind Tax Notes, upgraded its search functionality to help subscribers both easily find information and discover unexpected, relevant content. At KMWorld 2025, Chris Marino of Enterprise Knowledge partnered with Jaime Martin, Senior Product Manager and Business Analyst at Tax Analysts, to discuss how semantics and keyword search strategies can improve search experiences for users. Users of a search platform expressed challenges with findability and usability. Martin and Marino’s solution improved flexibility and precision of search results, improving users’ experiences with the tool. Session attendees learned important takeaways, such as: Keyword search remains relevant in modern search systems, excelling at exact matches and specific terminology.