Semantic Layer for Content Discovery, Personalization, and AI Readiness

The Challenge A professional association needed to improve their members’ content experiences. With tens of thousands of content assets published across 50 different websites and 5 disparate content management systems (CMSes), they struggled to coordinate a content strategy and improve content discovery. They could not keep up with the demands of managing content, leading to problems with outdated content and content pieces that were hard to discover. They also lacked the ability to identify and act on user data and trends, to better plan and tailor their content to member needs. Ultimately, members could not discover and take full advantage of the wealth of resources provided to them by the association.