Semantic Search Advisory and Implementation for an Online Healthcare Information Provider

The Challenge The medical field is an extremely complex space, with thousands of concepts that are referred to by vastly different terms. These terms can vary across regions, languages, areas of practice, and even from clinician to clinician. Additionally, patients often communicate with clinicians using language that reflects their more elementary understanding of health. This complicates the experience for patients when trying to find resources relevant to certain topics such as medical conditions or treatments, whether through search, chatbots, recommendations, or other discovery methods. This can lead to confusion during stressful situations, such as when trying to find a topical specialist or treat an uncommon condition.