A recent post I wrote on LinkedIn hit a nerve. Talking about information/semantic rich projects failing due to the lack of organizational commitment is not new, for me or others in the field. Unfortunately, the reasons for these failures are often hidden to the organizations and are often pinned on bad technology, complexity, or a hard to measure ROI. While each of these may be front and center in the project failure, they are usually only indicators of organizations skipping steps. Major capabilities like search, personalization, AI, analytics, knowledge management are not solved with technology, a new experience, or new processes alone.