Everyone Is in the Information Business

Every organization is in the information business; most work centers around organizing , governing, and distributing information. Sometimes the information itself is the end product: content, whether streaming videos or articles on a website, needs to be organized so that people can find what they’re looking for. The same applies to products: digital environments have to store and display a ton of information about things you can purchase online (basically: anything). Because, in short, you can’t buy what you can’t find. Internally, as well, organizations have lots of information to govern and distribute: sales materials, marketing content, and internal-facing websites and intranets with information for employees—not to mention the massive volumes of documents generated by daily operations and other projects.