Information Theory for IA – Part 2

Factor logo 11 Jul 2023
In part 1, I wrote about Information Architecture (IA) fundamentally moving information from one place to another. While that article touched on some of the practical implications, this part focuses on how focussing on understanding the alignment of users and the capability of the communication channel can  inform and focus the IA work. What is at stake Information is the foundation of decision making. Buying a car, hiring a new CEO, treating a patient, or determining where to spend $100,000 on marketing are all fundamental decisions that are not only dependent on information, but also create new information that needs to be communicated. As IA’s our job is to make sure that the right information is where it needs to be when it needs to be there in a way that is easily consumed by the receivers.