Six Requirements of Successful Content Initiatives

Over the many years I’ve been working with clients, I’ve come to the conclusion that any successful content, KM, or DAM initiative is going to have to address a strikingly wide range of issues.  These problems can’t be solved with a technology-first approach. On the contrary, if you apply a tech-first mindset to these types of initiatives, they will inevitably fail.  Instead, we have to look at content, KM, and DAM projects based on what characteristics they need in order to succeed. The following six characteristics, in no particular order, are critical.