4 Insights to Avoid Content Migration Headaches

As companies strive to deliver more personalized and engaging user experiences, they face the growing challenge of making content more findable, readable, and adaptable across multiple channels. Many businesses assume that to achieve this they first need to implement structured content authoring, choose a Content Management Solution, and migrate all of their existing content. The reality is, you don’t need to rearchitect your content from the ground up in order to improve your user experience. Surprisingly, the most efficient path forward for a modern and dynamic content delivery experience — which doesn’t involve so many content migration headaches — is by first setting up your new delivery system, like a Content Delivery Platform (CDP). Then, once it’s in place, you can adapt your tools and writing processes at your own pace, reducing costs and risk typically associated with large-scale content migration.