Web Analytics vs Dedicated Content Analytics: What You Need to Know

As a tech doc expert, you are probably well aware that the modern enterprise needs to be data-driven. But you might not know how to go about getting the information you need to optimize your content and its usage. Indeed, with the range of different analytics tools available, it can all feel a little overwhelming, or perhaps like something is missing. That’s what we’re going to explore today, so you can find the perfect fit for your tech doc. Why analytics matter  But before we begin, why do analytics even matter in the first place beyond the received wisdom? McKinsey research helps reassert their value here.