AI is here to stay – and structured content is key to making it work

Last week, I attended the 47th annual meeting of the Society for Scholarly Publishing (SSP) in Baltimore. As always, it was a great opportunity to reconnect with familiar faces, meet new voices in the field, and get a sense of where scholarly publishing is heading. One thing became abundantly clear across the three days: AI isn’t just the hot topic of the moment — it’s reshaping our industry, fast. Compared to just a few years ago, the mood around AI has shifted dramatically. Back then, generative AI tools like ChatGPT were seen by many as a threat — to authorship, to peer review, and even to the credibility of scholarly content itself.