Etto, a new AI co-pilot for Heretto — Q&A with Casey Jordan

Etto is a new AI copilot from Heretto designed to help content authors harness the power of structured content more easily. In this Q&A, Casey Jordan, co-founder of Heretto, explains how Etto can reduce the complexity of XML authoring through guidance, content analysis and updates, refactoring, and other automations. Etto is focused specifically on structured content tasks and works collaboratively within documents so changes show up as track changes, like a human co-author. This allows for a conversational workflow. Unlike some competitor tools that rely on OpenAI, Etto's models remain completely within Heretto's platform for security and privacy. (Note: This is a sponsored post.)