Why designing landing pages is hard

We frequently hear about AI freeing up bandwidth so we can focus on more complex, strategic tasks. For me, one of those tasks has been to work on a landing page for one of our products. It’s something I've been meaning to get to for months. I’m not sure why I don’t naturally gravitate toward designing landing pages. If you already have comprehensive documentation, creating the landing page should be simple: gather section overviews and arrange them logically in an appealing layout. Still, landing pages can be challenging, not just in designing the content and flow, but in tackling the visual and graphical elements of the page. This post includes my rambling thoughts on landing pages and why they’re challenging for technical writers.