Data Quality: A Cultural Device in the Age of AI-Driven Adoption

Data quality directly shapes what gets done, how fast decisions are made, and what doesn’t move at all. When cracks in trust develop, decisions are delayed, escalations rise, and new initiatives are deprioritised because no one wants to take a bet on unstable data.We often reduce data quality to tooling or architectural rigour. But those are surface levers. At its root, quality is a cultural device.