Data Storytelling: A Luxury or a Necessity

About Our Contributing ExpertCamila Barreto Lima | Product Manager, Data-driven PlatformsCamila Barreto Lima is a Product Manager focused on building and scaling data products within global digital ecosystems across fintech and travel tech. She has led the end-to-end delivery of data products used in 55+ countries, delivering measurable outcomes such as increasing product adoption from 70% to 94%, enabling over $10B in transactions, and achieving NPS scores above 90%.At Conetic, Camila owns the strategy and delivery of data products, defining roadmaps, governance frameworks, and lifecycle best practices. She works at the intersection of business and engineering, translating complex data and technical architectures into scalable, user-centric products that drive decision-making and operational value.Previously, she has contributed to global platforms at Dell Technologies and other organizations, leading cross-functional teams across B2B and B2C environments.