Upscaling Marketing Analytics: A CDO’s Guide to Building Data-Driven Domains

Marketing Analytics is the backbone of growth in the marketing domain. This is the root of decisions, initiatives, and performance. Driving decisions backed by data creates an incredibly significant and lasting impact on marketing operations, ROI attributions, and Year-on-Year goals.I think one of the things that every CMO needs is data and lots of it to make informed decisions. That's what a tech stack does: it actually flows the data correctly, gives you the insights you need to run the business as effectively as possible.