Everybody loves to hate Frequently Asked Questions, or FAQs. More often than not, technical writers pale and stagger at the sight of hefty, unsorted FAQs, as if they were beholding a writhing mass of primal chaos. Others value their pragmatic qualities: FAQs, they say, lower the bar to contribution and are good fuel for LLMs and search engines. My opinion is that FAQs pose a problem only when there’s no strategy around their usage.