Aligning product strategy with real-world customer operations: why we prioritize face-to-face interaction

The value of in-person touchpoints Recently, our Customer Success and Product teams spent time on-site with customers working in verticals such as auditing and accounting, and standardization. As hybrid and remote work have become a central part of global working life, our team took the opportunity to meet our clients face to face and workshop key learnings, accelerate project understanding and set the stage for our ongoing productive partnerships. First-hand understanding of real-world challenges During these client sessions, a core goal was to better understand current systems so we can gain deeper clarity on specifics and processes, which is difficult to achieve from reading documentation. As a result, our team grew their understanding of the bigger picture, answering questions like how data is being prepared and where it goes after it passes through our systems. This directly leads to identifying areas where we can adjust for greater efficiency.