AI in the content lifecycle

Updated July 31st, 2023 by Sarah O’Keefe.  The year 2023 begins the Age of Artificial Intelligence (AI). Everyone is talking about AI and its impact. Scriptorium is focusing on AI’s effect on content operations, and the public release of ChatGPT and other generative AI engines means rethinking the entire content lifecycle. AI gives anyone the ability to remix, repurpose, and synthesize new content in various media, such as text, images, videos, and audio.