Bridging technical and marketing content (webinar)

In this episode of our Let’s Talk ContentOps! webinar series, Scriptorium CEO Sarah O’Keefe interviewed special guest Alyssa Fox, Senior VP of Marketing at The CapStreet Group. Discover critical enterprise content strategy insights that Alyssa has gathered throughout her journey from technical writer to marketing executive. In this webinar, viewers learn: The broader picture of enterprise content operations Strategies for integrating technical and marketing content Best practices for using technical content as a marketing asset Resources discussed during the webinar The Content Strategy Toolkit by Meghan Casey, mentioned by Alyssa Fox Content Strategy: Connecting the Dots Between Business, Brand, and Benefits by Rahel Anne Bailie and Noz Urbina, mentioned by Alyssa Fox Study: 81% research online before making big purchases by Chain Store Age, statistic mentioned by Sarah O’Keefe Other resource links Transform your marketing with an enterprise content strategy Content paradox: Standardization = personalization Our book, Content Transformation, 3rd Edition The CapStreet Group Let’s Talk ContentOps! webinar series on YouTube LinkedIn Host: Sarah O’Keefe Guest: Alyssa Fox Transcript:  Christine Cuellar: Hey there, and welcome to the next episode of our Let’s Talk ContentOps webinar series hosted by Sarah O’Keefe, the founder and CEO of Scriptorium. Today’s topic is bridging the gap between technical and marketing content, and our special guest today is Alyssa Fox, who’s the senior VP of marketing at The Capstreet Group. So without further ado, Sarah, I’m going to pass it over to you, and we’re going to get this talk about content operations started.