Challenges of moving from unstructured to structured content with Dipo Ajose-Coker

18 Dec 2023
In episode 158 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker discuss the challenges of moving from unstructured to structured content. “I think we could make broad categories of challenges as tools, technology, people, and methodologies, and I think we’ll just dive into these because they’re not necessarily independent—some of them flow one into the other. One of the most complex and challenging parts is implementation. Changing over to a new tool also involves changing processes and training the staff. Basically, some documentation teams struggle with that initial learning curve.