ConVEx 2024: Advice for AI in content operations

At the 2024 ConVEx conference, Scriptorium CEO Sarah O’Keefe was part of a panel of content experts including Dawn Stevens, Val Swisher, and Rob Hanna. The panelists discussed the pros, cons, and cautions of using AI in content creation.  “What are the advantages and disadvantages of AI as a writing tool?” AI is good at patterns, and it’s good at extracting meaning from existing content. If you have this huge volume of stuff, you can ask it to summarize what’s in there, so this is a process of taking existing information and summarizing or consolidating it down. It’s really bad at creating new content from scratch.