Escape the content ops hamster wheel

You’re probably tired of reading my articles about the business case for content ops. Here’s a more personal perspective as you consider a content ops initiative. “I just want to get off the hamster wheel.” — Anonymous client One of our clients (you know who you are, hi!) said this in a meeting a few years ago. Inefficient content ops looks like this: Because content exists in multiple disconnected copies, even small content updates take a lot of time and attention.