Fighting Words: a punchy conversion case study

14 Apr 2025
Reeling from a one-two punch of scattered and inaccessible content? Ready to transform chaotic content into a seamless user experience? I trained a scattered group of content using a combo of robust metadata and content filtering to publish player-specific rules guides. Get in the ring and find out how you can apply these lessons to your own content processes. In July of 2024, a friend of mine who moved to Arizona wanted to chat and game with his old friend group. He’d gotten a hold of some PDF copies of an old Street Fighter roleplaying game, so he decided to run a game for us. Mid-90s game design aside, the PDFs were hard to use; scanner bleed, compression artifacts, no bookmarks or searchable text.