From stakeholders to stake-holders: Getting business buy-in for content operations

LavaCon 2024 delivered actionable insights, emphasizing that your business case for content operations requires strong alignment with business goals. Successful content modernization hinges on executive support, effective change management, and a wary eye on AI. The business case for content operations In her keynote session, Sarah O’Keefe showed attendees how to communicate the value of content to executives and others in an organization. But why is a business case needed?  Other than the people in this room, nobody cares about content. They don’t care.