Lost in translation? Create scalable content localization processes

You need to translate content into new languages, but it’s not happening fast enough. Projects are delayed, programs can’t launch, and you’re at a loss for how to fix it.  First things first, let’s define content localization. (It’s more than feeding content to a translation tool and hoping for the best.) What is content localization?  Content localization is the process of adapting your content for a specific regional audience, encompassing the local language, customs, examples, metaphors, communication styles, and more.