Transform your marketing with an enterprise content strategy

Marketing professionals have opinions on what defines effective content strategy. But what if these definitions barely scratch the surface? The world of content strategy is much larger than marketing, and organizations can see amazing results when they incorporate an enterprise content strategy. Rethinking content strategy As a marketing professional myself, here’s what came to mind when I talked about content strategy in the past:  Buyer personas, customer value journeys, and other marketing strategy documents SEO strategy, including keyword research, optimized content, backlink strategies, and more Editorial calendars Social media strategy Content types (blog, video, social media), short-form vs. long-form content Content quality and tone Marketing teams refer to all of this (and more!) as content strategy. However, it’s only part of a content strategy, specifically a content marketing strategy.