Digital transformation for content workflows

Story Needle 07 Mar 2024
Content workflows remain a manually intensive process. Content staff face the burden of deciding what to do and who should do it. How can workflow tools evolve to reduce burdens and improve outcomes?  Content operations are arguably one of the most backward areas of enterprise business operations. They have been largely untouched by enterprise digital transformation. They haven’t “change[d] the conditions under which business is done, in ways that change the expectations of customers, partners, and employees” – even though business operations increasingly rely on online content to function.