Paradata: where analytics meets governance

Organizations aspire to make data-informed decisions. But can they confidently rely on their data? What does that data really tell them, and how was it derived? Paradata, a specialized form of metadata, can provide answers. Many disciplines use paradata You won’t find the word paradata in a household dictionary and the concept is unknown in the content profession.  Yet paradata is highly relevant to content work. It provides context showing how the activities of writers, designers, and readers can influence each other.