Why content and design fall short of the LEGO ideal

For many years, the people designing, managing, and delivering user experiences have pursued the LEGO ideal – making experiences modular.  Content teams have aimed to make content modular so that it can be assembled in multiple ways. UI design teams have worked to make user interfaces modular so they can be assembled in different ways as well.   More recently, vendors have embraced the LEGO ideal. The IT research firm Gartner labeled this modular approach as “composable” and now scores of SaaS firms endorse composability as the most desirable approach for building user experiences.