Synonym Rings (or Search Thesaurus)

A synonym ring is a simple kind of controlled vocabulary that, as the name suggests, has controlled synonyms for concepts and nothing more. I have long included mention of synonym rings in presentations I’ve given with sections listing and describing controlled vocabulary types, and the synonym ring has appeared on diagrams illustrating comparative complexity and included features of the various controlled vocabularies, progressing from the simplest term lists to synonym rings, name authorities, taxonomies, thesauri, and finally ontologies.However, until now, I have not gone into detail about synonym ring use and design.   The name “synonym ring” is generally known only by taxonomists and other information professionals. It is called a “ring” because all synonyms point to each other, as in a circle or ring, rather than to a preferred term/label. Another name for it is a “search thesaurus,” although it should be clear that “thesaurus” is meant to be the Roget’s type and not the information retrieval type (similar to a taxonomy). I have also read the name “synset” but have not heard it in practice.  What we are talking about is a managed set of concepts, each with one or more synonyms, created specifically for supporting search, matching end-user search strings to text strings in the content being searched, for commonly searched concepts. The synonyms also match to variant names of the concept throughout the body of text that is being searched. Because the synonym ring’s purpose is to support search, it is not browsed and thus not displayed to the end users. Therefore, a preferred term or preferred label for each concept is not needed and thus not included. Whether in a synonym ring or in another controlled vocabulary or taxonomy, “synonyms” refer to concept variants and not literal grammatical synonyms. In a controlled vocabulary, they are often phrases, not single words, and they are for things/concepts, and not all kinds of words (different parts of speech) found in a dictionary. They also don’t have to be exact synonyms, but rather sufficiently synonymous for the context of the content being searched. Features of a synonym ring (search thesaurus) It includes only concepts for which there are “synonyms,” Each concept must have at least two synonyms. If there are no synonyms for the concept, then the concept is not included in the synonym ring (in contrast to a regular controlled vocabulary). So, important concepts may be absent. Synonyms are not displayed to the users, so slang, deprecated, potentially offensive terms, etc. may be included. It supports searching only and not tagging. People doing manual tagging or systems doing auto-tagging will not be able to make use of the synonyms to identify the best concept to tag with. (They could utilize another taxonomy implemented in another system for tagging.) Implementation of synonym rings Typically, when taxonomists are called upon to design a taxonomy, they design it with synonyms (aka alternative labels, nonpreferred terms, variants, etc.) included. Thus, creating a dedicated synonym ring type of controlled vocabulary is not common, since the necessary synonyms are already included in the taxonomy. Small taxonomies may not have synonyms, though. Search that is built into content/record management systems may support search synonyms, but this tends to be more ad hoc than as a managed controlled vocabulary. Recently I looked into the synonym support in controlled vocabularies and taxonomies in Salesforce Service Cloud. It supports the creation of “custom synonym groups,” where each group is a synonym ring of up to six synonyms per concept, but these have to be entered individually in the user interface, rather than as an imported as a list. As such, it’s not really a “controlled vocabulary” set. Some content management systems with included taxonomies only enable synonyms as part of their standard displayed taxonomies and not as non-displayed search synonyms. Other systems, such as SharePoint support the use of synonyms for its taxonomies (managed in its Term Store) for tagging but not for searching. Adding search synonyms in systems that support it often have it as a systems administrator feature, which is something that the technical systems administrators may do, while taxonomists, information architects and knowledge, managers may not know about it. After all, a set of synonyms is not a “taxonomy,” so taxonomist involvement may not even be considered. Thus, communication is necessary between those who advocate the need for comprehensive search synonyms and know how best to create them and those who are in a technical role for implementing them in a system. Advantages of synonym rings A synonym ring is relatively easy to develop. While there are nuances to creating synonyms (described below), it’s easier than creating other controlled vocabularies or taxonomies, since there is no need to worry about which term should be preferred and how to best create a hierarchy. Since it is not displayed, getting input from users is not required. By focusing on supporting only searching and not also tagging, the task of coming up with synonyms is also simpler, since sometimes you want synonyms to support search and not tagging and sometimes for tagging and not searching (such as when the synonyms display to users) and trying to design for both scenarios in the same taxonomy is not easy. When searching is the primary way that users access content, rather than browsing and filtering, a synonym ring may be an ideal solution. It might not make sense to go to the effort to design and create a hierarchical taxonomy for terms that users are searching on, if the goal is to simply enhance search. A taxonomy runs the risk of being too broad or too specific, but a synonym ring never has that issue. The size of a synonym ring type of controlled vocabulary is flexible, and it can be built out gradually over time with no detriment. Disadvantages of synonym rings A synonym ring is not a standard controlled vocabulary type and is not supported in the SKOS (Simple Knowledge Organization System) data model standard of the World Wide Web Consortium. This is because a SKOS controlled vocabulary (including taxonomies) needs to have preferred labels for its concepts. Thus, synonym rings are not interoperable in the same way that other controlled vocabularies are. You cannot link to external synonym rings, and you cannot even import or export them easily. They are managed within a siloed system. Since synonym rings do not support tagging, an additional tagging controlled vocabulary with synonyms, which is somewhat redundant in its subject scope, may need to be created Creating synonyms for a synonym ring “Synonyms” can include dictionary synonyms, synonyms for individual words withing multi-word phrases (e.g. political protests / political demonstrations), formal and colloquial names, acronyms, etc. Following is a list of example types: synonyms: Cars / Automobilesquasi-synonyms: Learning / Trainingvariant spellings: Email / E-maillexical variants: Selling / Salesforeign language names: München / Munichacronyms/spelled out: GDP / Gross domestic productscientific/popular names: Neoplasms / Cancerolder/current names: Near East / Middle East Care should be taken not to include synonyms that are not sufficiently equivalent or may be vague and have other usages, such as “development” (which could refer to software development, nonprofit fundraising, or something else). It depends on context, so in the example with “tools” as a synonym software would be acceptable if the content were only about technology and not include manufacturing, construction, etc. Synonyms can be identified when doing research for concepts to include, including manual content analysis, automatic term extraction, lists of uncontrolled keyword tags, and search log reports. Search logs are especially suitable for synonym rings, since their usage is the same: user search strings. However, often searches are on single words, whose meaning is vague. For example, a search string word of “application” is too vague and not be used as a synonym. You should only take search log search strings if their meaning is clear. Finally, developing synonyms for a synonym ring implemented in an internal content management system is not the same as developing synonyms for a public website to support web search engine optimization (SEO), for which they are also called “search synonyms.” For SEO, web search engine algorithms need to be considered, and obtaining the greatest number of visitors is the goal, even if those site visitors did not intend to come to the website. In such cases, more specific concepts (e.g. “iPhone” as synonym for “cell phone”) as “synonyms” would be fine. If website visitors do not find what they are looking for, that’s OK. By contrast, users of enterprise CMS or search system, would consider it a waste of their time if they retrieved additional content that did not match their search. Although sample user testing is not needed, search testing to check the accuracy of results should be performed.