6 ways businesses can use AI to create content more productively

Not long ago we explored how AI has the power to boost translation productivity. But what about content creation – specifically, the process of writing? Large language models (LLMs) such as OpenAI's GPT, Google's Gemini (used in Bard), Meta's Llama and others have wowed us with their fluency and ability to reflect different styles of writing. Given how quickly they can operate, the question naturally arises: can they help businesses create content more productively? . Before answering this question, note that I won’t be addressing the more contentious question: can AI replace content creators altogether? Right now, I think the answer is ‘no’. I won’t say ‘never’, but for now the generative AI models (i.