Five stages of content debt: building a solid foundation for AI and automation

Everyone wants AI to speed up content operations. Fair. But there is a hard blocker most teams skip past: content debt. In a recent conversation with Sarah O’Keefe, founder and CEO of Scriptorium, we unpacked why shortcuts, such as copying old content forward without verifying accuracy, outdated source material, and missing structure, like untagged, unclassified content, keep AI from delivering real business value. The punchline is simple.