The key to maximizing your CCMS investment: why data beats opinion

Executives approved Component Content Management System (CCMS) investments based on projected ROI (faster publishing, content reuse savings, reduced support costs), but after implementation, they're flying blind. When the CFO asks, "Did we get our money's worth from that content system?" - they can only offer anecdotes. This creates two critical problems: . HiPPO-driven content decisions: Without data, content decisions default to whoever has the highest title or loudest voice, rather than what actually works. This leads to resource misallocation and missed opportunities.